Fees & Transparency
We publish our fees for a simple reason: fairness and consistency. Here’s how we get paid, why we don’t require assets to work with you, and why our incentives are built to align with yours.
Pointer Creek is compensated in two primary ways: fiduciary asset management and financial planning. We intentionally offer both, because different clients—and different situations—require different approaches.
Each year we benchmark planning and wealth-management firms in our region — often with local finance interns. The result is consistent: more than 90% of responses come down to “it depends.”
So we do it differently
We know our services and the effort to deliver them well — and we’re comfortable standing behind that pricing publicly.
Assets alone don’t tell the whole story — and charging by them isn’t always fair.
Often underserved by AUM-only firms
Some of our most valuable long-term relationships began before assets accumulated. Our structure lets us serve both — fairly.
All good results come from planning. There’s no responsible way to invest without first understanding when the money is needed, how it’ll be used, what risks are acceptable, and what you’re trying to achieve. Without it, clients get cookie-cutter recommendations — the same allocation, the same products, regardless of situation.
Thoughtful planning leads to better decisions, better decisions to better outcomes, and better outcomes to long-term trust.
Our goal isn’t to gather assets quickly; it’s to understand clients deeply and build recommendations that hold up over time.
Our incentives are structured to align with clients — not short-term production goals.
That lets us decide with a long-term perspective — measured in decades, not quarters. The question is always what’s best for the client’s life, family, and long-term outcome, not what looks best on a quarterly report.
Our billing structure exists for one reason: fairness. Across thousands of advisor interactions before founding Pointer Creek, one thing was clear — most firms struggle to apply pricing consistently. So we built one where pricing is clearly defined, service is consistently delivered, and you know exactly what you’re paying for.
When clients couldn’t fully use a service they’d engaged — due to time or life circumstances — we’ve proactively reduced fees, on our own initiative. Repeatedly.
Clients should never feel they’re overpaying, underserved, or misunderstood.